Are you Listening? Advertising
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November 27, 2022The Archdiocese of Oklahoma City hums with activity all year, but November and December are packed with events at parishes, the Catholic Pastoral Center and the community. Our parish bulletins, the Sooner Catholic and Oklahoma Catholic Radio are tools that help spread awareness of these events and drive engagement with the faithful.
Broadcasts repeat at regular intervals and help listeners retain important details from the shows and advertisements they hear. Announcements of events, organizations and services are in popular demand at OKCR, and there are several methods available to those who want to get the word out to listeners.
Sponsorships are the most effective form of delivering your message. They benefit OKCR with a financial gift and it allows for the broadcast of a custom message to a wide audience several times a day. The sponsor does not have to be Catholic. On-air sponsors fill out a form titled, "On-air business sponsors." The form can be found at OKCR.org. Catholic sponsors must also fill out this form and submit it. The sponsors must be prepared to make a number of choices, such as which market(s) will hear the message, and the duration of the message, 30 or 60 seconds. The rate for 30 seconds is $150 per market and $225 for 60 seconds. If a sponsor opts for multiple markets, a $50 discount applies.
Catholic entity sponsors have another shorter option from OKCR that is not associated with a financial gift.
Deacon Larry Sousa produces the "Around the Archdiocese" segment that airs on OKCR. It consists mostly of event announcements and invitations that are liturgical in nature. For example, an invitation to participate in Eucharistic Adoration at the Catholic Pastoral Center would be suitable for "Around the Archdiocese." The announcement of a parish craft fair or a community-wide garage sale belongs in the on-air sponsorship category.
Being deadline-driven ensures that OKCR can produce consistent quality in its programming. All new, fully-produced content is submitted on Thursdays to begin broadcasting the following Monday. The OKCR engineer receives the recordings and ensures they meet the proper technical specifications so that they will fit within a 24-hour rotation. Plan on seven to 10 days for proofreading copy, making financial arrangements and allowing for production of the actual recording.
Sometimes submitting something like a parish bulletin announcement or basic information regarding an event may not translate well on-air. Sometimes subtle changes make copy more pleasing to hear. We offer that service, or we can write the entire script if you desire.
Promoting the events and mission of the archdiocese remains a strong component of OKCR's evangelical mission. OKCR exists to advance the Kingdom of Heaven, spread the Good News of Jesus, promote worship, scholarship, celebration and more.
